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Board of Finnish Commerce

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The transformation of commerce already affecting employment

The real impact of the transformation in commerce is becoming evident. International and domestic competition, streamlined operations, automation and digitalisation are changing business structures. With this transformation, increased turnovers do not necessary translate into new jobs. In fact, the approximately 2 per cent growth in turnover, as estimated by the Finnish Commerce Federation, will not be sufficient to sustain the current employment in wholesale and retail businesses.

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