Finnish Commerce Federation

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40 per cent of people living in finland have witnessed disruptive behaviour from customers - the Ollaan ihmisiksi campaign reminds everyone of the importance of good behaviour when Christmas shopping

The Ollaan ihmisiksi (Let’s behave) campaign of the Finnish Commerce Federation and Service Union United (PAM) launches again on 1 December 2025 during the Christmas shopping season. The campaign seeks to raise customers’ awareness of the role their behaviour plays in promoting the occupational well-being of customer service professionals. The Finnish Commerce Federation and PAM are particularly concerned about harassment towards young employees. Everyone who visits a store can contribute to good encounters.

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The Finnish Commerce Federation is a nationwide commerce sector lobbying organisation whose mission is to promote Finnish commerce. We develop the cooperative action and operational preconditions of commerce companies and take care of our members’ business and employer benefits. We play a significant role in the labour market. The Finnish Commerce Federation negotiates the commerce sector’s collective labour agreements, resolves labour disputes and serves its members in employment affairs. We develop the cooperative action and operational preconditions of companies in the commerce sector.