Digitalisation is the strongest force shaping the operational environment and preconditions of commerce. The platform economy is also one of the great phenomena of the digital age.
Digital has been an important phase in the enhancement of commerce and in increasing the productivity of commerce, but at the same time, it is also challenging the Finnish retail and wholesale trade. In the specialty goods trade especially, the international competition is tough and growing. On the other hand, thanks to digitalisation, the world market is available to everyone, even the smallest of companies.
Digitalisation, automisation and international competition continuously change commerce’s work market and skill requirements. The wholesale trade in particular has been able to enhance its operations, which has reduced the need for personnel, but has at the same time changed the skill requirements, as the work force is required to have more digital skills than previously.