Finnish commerce has irrevocably become a part of international competition and no longer can any branch of commerce be seen as a solely Finnish phenomenon.
Large and global agents in the continuously growing electronic commerce define the level of operations. Internationally successful concepts of bricks-and-mortar commerce are also landing in Finland. Finnish commerce has to defend its place domestically, but at the same time it must seek its share of the global digital market.
The regulatory environment of the Finnish commerce sector has many agents that challenge commerce in international competition. We want to affect the operational preconditions of domestic commerce so that in the future, it could operate in a fair competition environment with foreign electronic commerce.