The number of people who are regularly buying daily consumer goods online has more than doubled compared to the time before the COVID-19 pandemic in early 2020. Families with children, in particular, buy their daily consumer goods online more frequently than others, and they are also more interested in trying it out. With new companies and new practices, competition in online grocery shopping has really just begun.
Month: December 2021
The Board of the Finnish Commerce Federation and the Work Committee of the Board shall meet at the start of the sick leave of Hannu Krook, the CEO of SOK, who was elected as Chair for 2022 under exceptional arrangements.
It is necessary to invest in the vitality of city centres throughout the country, and the Finnish Commerce Federation and the Federation of Finnish Enterprises require that promoting the vitality of city centres be made a priority for the work of the new city councils. The coronavirus pandemic has slowed movement in city centres down and deprived speciality goods trade stores of vital customer flows. This phenomenon is also influenced by a longer-term trend that is boosted by the growth of e-commerce and the increasing practice of remote working.
This year, demand for cosmetics has grown compared to 2020, but actual demand growth is expected to happen next year. In Finland, the pandemic has impacted the sales of makeup and fragrances the most, while personal hygiene products have been impacted the least. The digital buying of cosmetics is expected to increase rapidly in the future.