Month: January 2020

Buying is easy for ageing customers and visiting physical stores is preferred. However, most customers over 55 do not use mobile devices when shopping nor do they want to receive mobile advertisements, unlike younger customers. Even though many ageing people buy and order fluently from online stores, especially those over 65 do also encounter difficulties in digital purchases. Are online stores designed only for younger people?

The significance of fair conditions for competition is strongly emphasised in the European Commission Work Programme 2020 published today. The Finnish Commerce Federation finds it excellent that the Commission finally seems to be tackling the issues related to the platform economy also as it concerns trade in goods. The programme also widely acknowledges the climate and circular economy ambitions that are important for the commerce sector.