Supermarkets are taking over the clothing market
Clothing consumption in Finland will grow at an annual rate of about two per cent from the present to 2023. The average Finnish consumer’s spending on clothing is about 65 per cent of the average Norwegian’s spending and Finns’ spending on footwear is just over half of what the average Austrian spends. Finns buy clothing and footwear — and even sportswear — to a large extent from supermarkets, which have further increased their appeal compared to the previous year. It appears that supermarkets have been able to respond to international competition for consumers.