Month: May 2024

The popularity of supermarket fashion seems to be slowing down the emergence of Chinese ultra-fast fashion for now

According to the Finnish Commerce Federation's study "Muotikauppa ultrapikamuodin aikakaudella" (Fashion trade in the era of ultra-fast fashion)*, the Finnish consumer market for clothing has developed more slowly than that of other Nordic countries. Slow growth will continue in the coming years, as the ageing population, low economic growth and purchasing power limit development. On the other hand, the popularity of ultra-fast fashion is increasing volumes in the consumer market. Supermarkets are some of the most popular clothing retailers in Finland, and the popularity of supermarket fashion can slow down the emergence of fast fashion somewhat. Currently, almost a third of online purchasers of clothing also return their orders.

Appeal from organisations: Company restraining order needed soon – serious threatening situations in customer service work and crimes against commerce continue to rise

Prime Minister Petteri Orpo’s government is committed to imposing a company restraint order. Several organisations are now calling for the promise to be put into practice. Shoplifting and disruptive behaviour in stores are on the rise, so there is no need to postpone the start of the legislative process. The new law is particularly needed to ensure work and business safety, as a number of customers repeatedly pose a serious security threat to shop employees and customers.