The Finnish Commerce Federation's and Service Union United (PAM)'s Ollaan ihmisiksi campaign prompts consumers to reflect on their role in promoting the occupational well-being of retailers and other customer service workers. The communications effort launched today is again timed to coincide with the busy Christmas season. The message of an already traditional campaign is not outdated – on the contrary.
Month: November 2021
Christmas trade is expected to increase this year compared to 2020. More than a quarter of the stores also anticipate the Christmas trade to start earlier, around Black Friday. Some sports, electronics and fashion stores in particular anticipate an early Christmas season. However, December is still by far the most important month in terms of sales for the Finnish retail trade.
Hannu Krook, the Executive Director and Chair of the Board of SOK Corporation, was elected Chair of the Board of the Finnish Commerce Federation in 2022. Mikko Helander, President and CEO of Kesko Oyj, continues as Vice-Chair.
Customers' experiences with the service create customer satisfaction and thus loyalty to the store. The importance of the service experience to customer satisfaction is particularly strong for customers over the age of 50. In Finland, with its changing age structure, it is increasingly important to consider how to respond to the needs of customers of different ages. The best service experience and customer satisfaction is found in the grocery trade and the weakest in the hardware trade, as well as in the interior decoration and furniture trade.