Month: November 2021

The Ollaan ihmisiksi (‘Let’s behave’) campaign begins – combatting inappropriate behaviour through cooperative effort

The Finnish Commerce Federation's and Service Union United (PAM)'s Ollaan ihmisiksi campaign prompts consumers to reflect on their role in promoting the occupational well-being of retailers and other customer service workers. The communications effort launched today is again timed to coincide with the busy Christmas season. The message of an already traditional campaign is not outdated – on the contrary.  

Christmas trade expected to be brisker than last year

Christmas trade is expected to increase this year compared to 2020. More than a quarter of the stores also anticipate the Christmas trade to start earlier, around Black Friday. Some sports, electronics and fashion stores in particular anticipate an early Christmas season. However, December is still by far the most important month in terms of sales for the Finnish retail trade.

The coronavirus has challenged the service capacity of stores – most satisfied customers in the grocery trade

Customers' experiences with the service create customer satisfaction and thus loyalty to the store. The importance of the service experience to customer satisfaction is particularly strong for customers over the age of 50. In Finland, with its changing age structure, it is increasingly important to consider how to respond to the needs of customers of different ages. The best service experience and customer satisfaction is found in the grocery trade and the weakest in the hardware trade, as well as in the interior decoration and furniture trade.