As the coronavirus crisis continues, even more consumers have cut down shopping in stores. This is reflected particularly clearly in specialty goods stores, department stores and shopping centres in the capital region. At the same time, the number of digital shoppers has grown briskly in a matter of weeks. Especially families with children shop more online, but also the oldest age groups do more digital shopping than before. Direct targeted support measures are urgently needed to help companies currently struggling with problems caused by the coronavirus crisis survive during the worst period.
The acute coronavirus crisis has dramatically decreased shopping in stores, and it is evident particularly as a crash in sales in specialty goods trade. However, digital shopping is increasing and one-fifth of consumers intend to make more purchases online as the crisis continues. Consumers in older age groups are also willing to try online shopping, and do more of it. The pandemic has already caused a wave of layoffs and dismissals in the commerce sector, and the Finnish Commerce Federation is calling for urgent direct support for companies.