Finnish e-commerce taking over a bigger share of the market
The recent e-commerce survey conducted by the Finnish Commerce Federation shows that the digitalisation of the Finnish commerce sector has been rapid and that domestic e-commerce has especially taken over a bigger share of the market. Domestic online stores are also appreciated. Despite this, a lot remains to be done in internationalisation of the Finnish e-commerce. Online grocery trade has grown at a furious pace, and the coronavirus pandemic will most likely further accelerate growth.