E-commerce continues its strong growth. In 2018, the digital purchases made by Finns grew approximately six per cent and this growth is expected to continue – especial in mobile. The Finnish Commerce Federation is concerned that online stores, located in countries like China, do not adhere to the same regulations as those located in the EU.
Even a strong economic cycle has not been enough to bring commerce to the level of growth of the early 2000s. Retail is estimated to grow this year as well as last year. However, the growth will slow down next year. Employment has risen only temporarily and will continue to decline in 2020. Growth in wholesale turnover has not improved the rate of employment. The development of the service sector is slowed down by multiple taxes accumulated on top of the services’ prices. Heavy taxation on services and decreased consumption due to the ageing population will make the future of the private service sector very difficult if there will be no tax cuts.