Month: June 2020

Eased restrictions increased the attractiveness of brick-and-mortar stores

After the restrictions on movement were eased in early June, the intentions to do more digital shopping have faded. Particularly families with children shopped more for household and specialty goods online during the spring, but their intentions to do more online shopping have not intensified any further. As people are now allowed to move more freely, more over 65-year-olds in particular have started to visit grocery stores. Some of the customers who bought groceries from online stores have already started to go shopping more frequently in person.

Commerce may achieve carbon neutrality by 2035 – tax solutions and energy investment support will help in reaching the target

The aim of the commerce sector’s low carbon roadmap is to enable Finnish commerce to be the global climate pioneer in the industry and achieve carbon neutrality by 2035, and in 2050, the industry’s emissions will be practically zero. By way of a reduced electricity tax and subsidised small-scale production of renewable energy, commerce can bring carbon neutrality forward by 15 years. Climate work by commerce sector companies, which serve the Finnish society as a whole, has a significant positive handprint impact on the entire value and delivery chain and customers’ possibilities to operate sustainably.

Consumer buying behaviour has changed during the COVID-19 crisis – some businesses also benefit from it

The use of social media has changed during the COVID-19 epidemic, and so has the use of different types of digital devices. These changes can be seen on the consumer’s path to purchase right from its start, for example in how people get impulses to buy. Digital buying has also changed, both in terms of the devices used and in terms of the products bought. Consumers have moved from buying clothing on digital platforms to buying electronics – both in physical stores and online. This report is based on data from an international consumer survey by Statista.