The growth of domestic e-commerce has stopped – digital consumerism is changing
The growth of domestic e-commerce, which had continued for more than 10 years, stopped last year while purchases from other EU countries increased. Overall, Finns' online purchases decreased by about six per cent from the previous year. Even though the extra boost in growth brought by the pandemic has now passed, online shopping was still one third more popular than before the pandemic. As online shopping has become more common, the number of product returns has increased.