Despite its fairly weak purchasing power, Russia is one of the largest e-commerce markets in the world, which is still developing and maturing. The popularity of digital shopping has increased rapidly in recent years, and the coronavirus pandemic has spurred the development of payment methods and logistics. Russian consumers are still different from Nordic consumers in many ways, and reviews by peers in particular are important to them when making purchase decisions. Even though China dominates cross-border digital shopping, purchases from other countries are becoming more common. Russian market platforms can also offer new growth opportunities for Finnish online stores.
E-commerce continues its strong growth. In 2018, the digital purchases made by Finns grew approximately six per cent and this growth is expected to continue – especial in mobile. The Finnish Commerce Federation is concerned that online stores, located in countries like China, do not adhere to the same regulations as those located in the EU.