the Retail Trade Research Foundation

Buying is easy for the ageing – digital buying does still sometimes cause problems

Buying is easy for ageing customers and visiting physical stores is preferred. However, most customers over 55 do not use mobile devices when shopping nor do they want to receive mobile advertisements, unlike younger customers. Even though many ageing people buy and order fluently from online stores, especially those over 65 do also encounter difficulties in digital purchases. Are online stores designed only for younger people?