The Ollaan ihmisiksi (‘Let’s behave’) campaign begins – combatting inappropriate behaviour through cooperative effort

The Finnish Commerce Federation’s and Service Union United (PAM)’s Ollaan ihmisiksi campaign prompts consumers to reflect on their role in promoting the occupational well-being of retailers and other customer service workers. The communications effort launched today is again timed to coincide with the busy Christmas season. The message of an already traditional campaign is not outdated – on the contrary.