Domestic specialty goods trade operating in a challenging economy is looking for growth and efficiency through digitalization  

The domestic specialty goods trade is living through challenging times. Finnish consumer confidence in the economy is low and purchasing power is structurally weak. Competition in international e-commerce is also increasingly fierce. With regard to the Finnish specialty goods trade, investments in RDI operations in particular should be made urgently and the introduction of innovations accelerated, which would support business growth and the companies’ competitiveness.