Specialty and household goods trade’s expectations for the Christmas season are slightly higher than last year
Finns’ faith in their own finances has strengthened and, at the same time, the expectations of the specialty and household goods trade for sales towards the end of the year have also improved. This year, however, Christmas trade is burdened by the tightening of VAT just before the Christmas season, which further reduces weakly developed purchasing power. The Christmas season really begins in mid-November when global campaigns also attract Finnish consumers. Although December is by far the biggest sales month for retail, November's home technology sales have already passed December's.
