Month: March 2026

Recent Finnish Commerce Federation survey: domestic e-commerce grew by 5.3 per cent in 2025 – social media still guides the purchasing behaviour of older age groups

Last year, domestic e-commerce managed to grow slightly faster than foreign e-commerce in Finland. At the same time, Temu has become the seventh most popular online store in Finland, and one in ten euros spent on online purchases ends up in China. Social media already influences the purchasing decisions of more than half of Finns aged 18–64.

The government is finally intervening in the volume of junk

The Finnish Commerce Federation thanks the working group for its proposed solutions to the challenges posed by low-cost online platform imports, as presented in the group’s report, and thanks the ministers for their strong support in addressing these issues. The Finnish Commerce Federation considers increasing the responsibility of online platforms to be the most effective proposed solution. It is essential to implement the proposed measures quickly.