Press releases

Test purchases from the Temu.com marketplace did not meet European requirements

Due to the administrative costs related to product safety and consumer protection, the purchase prices paid by Chinese sellers are 30–40 percent lower than those paid by Finnish stores for comparable products. However, it’s not always about comparable products, as items sold on marketplaces in third countries often do not meet European requirements in terms of labeling, traceability, or quality. This was clearly evident in test purchases made in May 2024 on the marketplace Temu.com.

The willingness of Finns to pay for sustainable products is strengthening – Doubts about Asian e-commerce are increasing

Price-driven purchasing has intensified over the past two years. Nevertheless, the majority of Finns are willing to pay a higher price for sustainable and recyclable products. Most Finns would prefer to support stores that take social responsibility in Finland, but the willingness to pay for this is weaker. Concerns about product safety in Asian online stores have increased, and recent test purchases suggest there is reason for these concerns.

Tourism benefits the whole of Finland – particularly tourism exports should be invested in

The cash flows created by tourism in Finland’s economy are largely dependent on domestic tourists, as international tourists only account for 11–12 per cent of Finland’s total tourism receipts. According to the Finnish Commerce Federation, both development support and target-oriented cooperation between municipalities and companies would be needed to accelerate Finland's tourism exports.

The government must take the trade sector into account in its growth policy: investments in innovation policy are needed 

In a challenging competitive situation, commerce requires the government to act in order to secure the growth and competitiveness of commerce in the budget session. The government should emphasise increasing productivity in the service sector by investing in innovation policy and encouraging companies to adopt innovations. In addition, regulations that cause costs for companies, such as reporting to the authorities, should be removed.  

Commerce will begin to slightly grow next year - the government will support the international competitiveness of commerce with its RDI policy

The decline in the retail trade’s sales volume has continued this year, and the Finnish Commerce Federation predicts that it will decline by approximately one per cent towards the end of the year. Next year, commerce sector sales are expected to begin to moderately increase. However, the forecast has its risks, and it is important for the government to ensure the international competitiveness of commerce through its RDI decisions and avoid cutting consumer purchasing power through tax policy. The soon-to-be tightening of VAT will not ease the situation, especially for specialty goods trade.

Commerce as a key factor in tackling climate change − achieving low-carbon targets requires collaboration across the value chain

The commerce sector aims to be carbon neutral by 2035 and nearly emission-free by 2050. The updated low-carbon roadmap for the sector shows that the companies' current actions and commitments are a good start, but achieving zero emissions by 2050 requires all the companies in the commerce sector to set ambitious, science-based emission reduction targets. To achieve this, companies need a fair and predictable regulatory environment.

Domestic specialty goods trade operating in a challenging economy is looking for growth and efficiency through digitalization  

The domestic specialty goods trade is living through challenging times. Finnish consumer confidence in the economy is low and purchasing power is structurally weak. Competition in international e-commerce is also increasingly fierce. With regard to the Finnish specialty goods trade, investments in RDI operations in particular should be made urgently and the introduction of innovations accelerated, which would support business growth and the companies’ competitiveness.  

Controlling online marketplaces: The unhealthy competitive situation must be addressed promptly  

Online stores outside the EU must comply with the same rules as Finnish and other European online stores and platforms. Fair commerce rules also ensure safe products for consumers. Another reason why the unhealthy competitive situation must also be fixed is because the Chinese online discount retailers Temu and Shein have quickly conquered the customer base in both the Finnish and other European markets.  

The popularity of supermarket fashion seems to be slowing down the emergence of Chinese ultra-fast fashion for now

According to the Finnish Commerce Federation's study "Muotikauppa ultrapikamuodin aikakaudella" (Fashion trade in the era of ultra-fast fashion)*, the Finnish consumer market for clothing has developed more slowly than that of other Nordic countries. Slow growth will continue in the coming years, as the ageing population, low economic growth and purchasing power limit development. On the other hand, the popularity of ultra-fast fashion is increasing volumes in the consumer market. Supermarkets are some of the most popular clothing retailers in Finland, and the popularity of supermarket fashion can slow down the emergence of fast fashion somewhat. Currently, almost a third of online purchasers of clothing also return their orders.