Finns invest in their homes – also during the coronavirus crisis
A physical store plays a key role in the retail trade of home and living products, both with regard to seeking pre-purchase information and the actual purchase. Digital channels and mobile platforms in particular are increasingly important, with the coronavirus crisis accelerating the development. The place of purchase is often decided on based on price, but the selection of products and quality, among other factors, are also important selection criteria for many. The coronavirus is threatening the most important season of the hardware store sector, the largest sector within the specialty goods trade. An increase in the tax credit for household expenses would quickly help the sector.