According to the Finnish Commerce Federation’s latest customer satisfaction index, customer satisfaction has grown across all trade sectors in Finland. The growth has been the strongest in sporting goods, whereas medical services have seen the biggest drop in customer satisfaction. Of all the sectors covered, the best service experience is created in daily consumer goods trade. Customer service is a competitive advantage – also in Christmas trade. Christmas is traditionally the number one season of the year for the retail sector: sales increase by a quarter on average, and more than double in some areas of specialty goods trade.