Online shopping grew by over twenty per cent in Finland – market share of domestic e-commerce is increasing

Online retail trade grew by 22 per cent in Finland last year, exceeding record pace of the 2010s. At the same time, domestic online shopping grew, and an increasing number of Finnish online stores were among the highest rated in the fourth edition of a listing of customer ratings published by the Finnish Commerce Federation. Online shopping is becoming increasingly commonplace among consumers, which is why now is the time for both companies and political decision-makers to invest in its development.