The cosmetics market is growing worldwide – Finland has export potential in natural cosmetics
Last year, the consumer market for cosmetics* in Finland reached nearly EUR 1.4 billion. However, growth in the coming years will be slower than international development. Export potential for Finnish brands and online stores could be found, for example, in the rapid growth of the world market for natural cosmetics. Another international trend is the increasing use of men’s cosmetics. In Finland, men’s use of cosmetics is mainly limited to dental care and cleanliness, but the increasing use of perfumes, for example, can also be seen here.