Month: September 2025

As many as 66 per cent of Finns and 81 per cent of people under the age of 30 have bought second-hand products during this year. In two years, the consumer market for circular trade has grown by 56 per cent to approximately EUR 1.4 billion. At the same time, however, Chinese junk, i.e. the selection of cheap online stores outside the EU, such as Temu and Shein, has also started to block the channels of circular trade. At worst, this threatens the implementation of the circular economy in commerce.

According to the Finnish Commerce Federation’s calculations, Finland will lose a significant amount of tax revenue due to the wave of e-commerce goods arriving from outside the EU. In addition to the loss of tax revenue, distance selling outside the EU threatens the employment of domestic commerce, consumer safety and the circular economy. Solutions can be found, for example, in the monitoring of distance selling, improving consumers' purchasing power and strengthening the competitiveness of domestic commerce.

The sales of online stores operating in Finland increased by nearly five per cent in April-June when compared to the same period last year. Despite the worrying geopolitical changes, online stores expect growth, especially in the international market, in the future. Among other things, online stores see marketing resources and expertise as the largest obstacles to international growth. The pricing of e-commerce deliveries is also a source of concern.