Month: November 2025

Commerce expects moderate growth in Christmas sales

The Christmas season really begins in mid-November when global campaigns also attract Finnish consumers. However, December is still by far the biggest sales month of the retail sector, although the significance of November has clearly grown. The commerce sector’s outlook for the Christmas season is cautiously positive, as the purchasing power of Finns is strengthening.

Commerce creates work and tax revenue – tax policy has not supported growth as hoped

The commerce sector is one of the pillars of economic support in Finland, as it is a significant employer, taxpayer and creator of growth. The VAT revenue generated by commerce is also nearly half of the total VAT revenue in Finland. However, the government’s tax policy has tightened the operating environment of specialty goods trade in particular and weakened its competitiveness, without the tightening being reflected in the state’s tax revenue as the government has hoped.

Domestic e-commerce will perk up as Christmas approaches – growth of nearly seven per cent in the third quarter

The sales of online stores operating in Finland increased by nearly seven per cent in July-September when compared to the same period last year, but the online sales did not increase from the previous quarter. Turbulent times in geopolitics have weakened the expectations of online retailers selling to the United States' market in particular regarding the growth of cross-border sales. As Christmas approaches, online retailers are increasingly expecting growth in domestic online sales.

The Finnish Commerce Federation thanks the Ministry of Economic Affairs and Employment for setting up a working group to solve problems caused by distance selling outside the EU 

The Finnish Commerce Federation considers it very positive that the Ministry of Economic Affairs and Employment decided to set up a working group to find solutions to the problems caused by distance selling outside the EU that have grown extremely rapidly recently. The commerce sector hopes for a clearer and fairer operating environment that benefits both domestic companies and consumers.