The Ollaan ihmisiksi (Let’s behave) campaign of the Finnish Commerce Federation and Service Union United (PAM) launches again on 1 December 2025 during the Christmas shopping season. The campaign seeks to raise customers’ awareness of the role their behaviour plays in promoting the occupational well-being of customer service professionals. The Finnish Commerce Federation and PAM are particularly concerned about harassment towards young employees. Everyone who visits a store can contribute to good encounters.