Fashion Trade NOW: Growth in fashion trade is slow, but supermarket fashion is strengthening
Last year, Finns spent approximately EUR 5.2 billion on clothing. According to the Finnish Commerce Federation’s forecast, the fixed-price consumption of clothing and footwear will grow at an annual rate of less than one per cent this year and next year, and consumption will not yet return to the level before the pandemic. Even though growth is slow, e-commerce and circular trade are changing the structure of fashion trade. At the same time, however, domestic supermarkets are able to respond to foreign competition.