The internationalisation of online stores is accelerating: 55 per cent sell abroad, many will start doing so this year
E-commerce in Finland grew faster than other retail trade last year, and more and more shops are seeking growth abroad: 55 per cent of them already sell abroad and a large number are planning to start doing the same this year. At the same time, online stores recognise insufficient marketing resources and a skills shortage as barriers to growth, and therefore strive to improve their marketing and develop technical solutions and new AI tools.