The cosmetics market is growing everywhere – more and more people are investing in luxury products in Finland
The European and Finnish cosmetics markets are expected to grow noticeably slower than the rest of the world in the coming years. In luxury cosmetics, however, the Finnish market is growing faster than the global average, according to a recent report on cosmetics consumer market by the Finnish Commerce Federation. Cosmetics purchases in Finland are most strongly guided by low prices and suitability for skin type. In recent years, the use of cleanliness products has declined, especially among under 30-year-olds.
