Record-breaking e-commerce Christmas season is coming

Predicting Christmas commerce is particularly difficult this year. Many specialty goods trade sectors, for which the Christmas season has traditionally been the most important sales season of the year, have suffered during the COVID-19 year. At the beginning of the season, it is encouraging to see that consumption intentions in many important product groups have intensified right now. December is still by far the most important month in terms of sales for commerce in Finland.