personointi

21.11.2019 12:16

Case-artikkelit

Case #kauppa: Zalando taklaa muodin verkkokaupan kokohaastetta tekoälyllä

Vaatteiden ja jalkineiden vaihtelevat koot tuottavat päänvaivaa niin kuluttajille kuin muodin verkkokauppiaillekin. Zalandolla joka kolmas palautus liittyy tuotteen kokoon. Personointiin vahvasti panostava verkkokauppajätti pyrkii parantamaan kuluttajan mahdollisuuksia osua oikeaan myös vaikeassa kokovalinnassa.

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