Päivä: 7.6.2023

07.06.2023 12:27

Uutiset

Analyysi: Digikuluttaja alamaissa − nousivatko vierailut verkkokaupassa alkuvuonna?

Jaana Kurjenoja

Viime vuonna suomalaisten verkko-ostaminen kutistui – ensimmäistä kertaa vuodesta 2010 alkaneen seurannan mukaan. Erityisen paljon romahtivat ostokset kotimaisista verkkokaupoista samalla, kun ostokset ulkomailta hieman kasvoivat. Miltä kehitys näyttää nyt, kun vuoden 2023 ensimmäinen puolisko on pian takanapäin? Pääekonomisti Jaana Kurjenoja käy analyysissaan läpi verkkovierailujen kehitystä kauppojen verkkosivuille.

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